The international influence of the brand is increasing day by day
In the 1980s, China's textile industry firmly grasped the historical opportunity of global industrial transfer and opening to the outside world, "three supplies and one compensation" export-oriented economy developed rapidly, and processing export was the main mode of trade. By 2001, there is a considerable gap between the production and design of China's textile and garment products and the demand of the international market, and the influence of independent brands is weak in the world.
After 20 years of development, the textile industry has formed a collaborative research and release mechanism of fashion trends covering all links of the industrial chain such as chemical fiber material production, yarn, weaving and printing and dyeing, knitting, clothing, home textiles, industrial textiles and textile machinery, and the original ability of fashion design has been significantly improved. The ability of brand enterprises to integrate overseas resources has been continuously improved. From products going out and production capacity going out, they have begun to move towards brand going out and capital going out. For example, bosden opened its flagship store in London, UK in 2012, and Hailan home successively opened stores in Malaysia, Singapore, Thailand and Japan in 2017. Youngor acquired smart clothing Group Co., Ltd. and Singapore Malaysia clothing International Co., Ltd. under Kellwood company, one of the five major clothing giants in the United States, in 2007, and Anta acquired the Finnish brand yamafen sports in 2019.
Innovating science and technology to shape new advantages in development
Since China's entry into WTO, China's textile science and technology has made the fastest progress. The innovation ability has been steadily improved, and the innovation achievements have emerged. The textile science and technology innovation has entered the coexistence stage of "following, running together and leading". The textile science and technology strength is moving from quantitative accumulation to qualitative leap, and from point breakthrough to system capability improvement.
Among them, China's equipment manufacturing industry has contributed to the development of textile science and technology. At the beginning of China's entry into WTO, China imported a large number of advanced textile equipment from international developed countries to upgrade and transform the textile industry. In 2001, China imported textile machinery with foreign exchange of 2.51 billion US dollars, while the export of textile machinery in the same period was only 280 million US dollars. After 15 years of development, China's textile machinery achieved export foreign exchange earnings exceeding import foreign exchange in 2015, with import foreign exchange of textile machinery of US $2.96 billion and export foreign exchange earnings of US $3.1 billion. In recent years, the independent innovation ability of the textile machinery industry has been improved, and the level of processing equipment has been significantly improved. Many new technologies and products in all kinds of textile machinery have been introduced to the global market. China's textile machinery has a higher position and more voice in the world.
03 trading partners: the trend of diversification is obvious, forging new competitive advantages
Trade liberalization and investment liberalization enable the textile industry to make greater use of international capital, technology, talents, management and other resources to enrich the industry, promote industrial structure adjustment, promote industrial progress and industrial upgrading, and improve the overall competitiveness.
