Exploring change and regaining peace of mind
后After the epidemic, China Textile City blocked the virus transmission channel by "emergency braking", which was effective in preventing the further spread of the epidemic. In the critical period of coordinating epidemic prevention and economic development, on February 10, the online textile city of Zhejiang China Textile City Group Co., Ltd. resumed business online, based on the Internet, and promoted online and offline promotion. The transformation of the platform into a docking platform has also helped the company to actively restore production capacity.
Han Chong, CEO of Global Textile Network and Online Textile City, introduced that through the construction of three PC versions and four mobile terminals covering "Online Textile City", "Global Textile Network", and "International Station", the company is fully committed to operating the business. Provide online store operation, online home trade and other services. At the same time, in response to market trends and epidemic developments, increase the frequency of online platform information release, open special online channels for emergency materials procurement and other online services, and create a full media information flow platform. . At present, there are 2.08 million members, 3.38 million daily visits to the whole station, 96,000 platform shops, and 630,000 buyers at home and abroad, including 4,798 merchants and 9,748 purchasers since the epidemic.
Capacity recovery is a problem that many companies worry about, and change in exploration instead of waiting for others to solve the problem. The initiative of China Textile City has also seized the opportunity for development. Through this expansion of online services, the online textile city has fully activated more than 600,000 buyers' information databases covering the world, realized point-to-point online connection, and built a convenient communication bridge for buyers and sellers. Since the resumption of "Online Textile City", the daily average visits to the platform have increased by 6% over the same period, and 680 million yuan of orders have been facilitated.
On February 18, the China Textile City market was fully restored, and Keqiao Textile gradually entered the right track. On February 16th, the "Intelligent Textile City Registration System-China Textile City Operator Reinstatement and Purchaser Registration System" developed by China Textile City was officially launched to assist market operators in applying for reinstatement and online appointment registration for buyers. Management, and cooperate with the "health code" for inspection and quarantine. It is reported that there are 54183 registered business households, 22,295 purchasers, 6,295 other categories, and 45 overseas. This is a targeted match between the two sides of the online textile city in the late period. To provide accurate and effective big data support.
Han Hanchong said that under the epidemic situation, it has become an industry trend to bite into current issues, open up information barriers, and make full use of 5G technology to develop online data for rapid delivery. Against this background, the company is gradually implementing the "cloud plan", which is committed to giving textile industry practitioners a better sense of online experience and solving product launches, fabric docking, exhibition viewing, and information grabbing in real time without leaving home. Textile demand. At present, "Cloud Live" has been tested online to help platform member stores conduct online live broadcasts and release first-hand sources and information. In the later period, China Unicom Media will also provide the latest industry news quickly, and at the same time, it can cooperate with related activities to conduct online live broadcasts. The 2020 Global Textile Cloud Exhibition is also planned to be exhibited from March 20th. At that time, exclusive B2B online interaction will be carried out by means of cloud live broadcast. The exhibition is currently in full swing to attract investment.
Positive change adds a fire to the industry
The sudden epidemic has disrupted people's lifestyles and brought many changes and challenges in concepts, systems, methods, and methods for Keqiao Textile. Whether to overcome difficulties and break through the siege, or to be beaten passively, the market is the final touchstone. . In the textile industry, the cloud model breaks through the restrictions of fashion and geography, covering a larger consumer population, and the large exposure of traffic is a hidden opportunity and challenge under the new model. Consumers are ready. Whether Keqiao's fashion practitioners can achieve full-time, online service is the key to whether Keqiao's textile industry can participate in a new round of competition after the epidemic.
Recently, the "Fashion War Epidemic, Keqiao in Action" event jointly sponsored by fashion institutions, industry clusters, and industry experts such as China Textile City Creative Industry Service Center, Keqiao · Jiejie, and pop trends in Keqiao District, Shaoxing City has been widely accepted. Keqiao Textile Co., Ltd. is concerned that this event will provide services such as interpretation of fashion trends, product development guidance, fashion design information, and marketing transformation, and provide online public welfare lectures for fashion creative enterprises through online live streaming of experts. According to the relevant person in charge of the Creative Industry Service Center, this fashion public welfare live broadcast combines 62 instructors from the entire industry chain from creativity, design, supply chain to marketing. The first broadcast will start on February 21st, and it is planned to last for one month every day. In two sessions, the theme of the epidemic trend and the development strategy of the fashion industry were transformed into tools to help Keqiao textile enterprises achieve fashion transformation and improvement.
The fashion public welfare live broadcast is a change in Keqiao ’s “Tiantianxiu Fashion” offline service model, and it is also a change in the role of the creative industry service center. It is reported that the China Textile City Creative Industry Service Center mainly serves Keqiao fashion events and textile creative industry bases. Construction, creative design, investment promotion, etc. "With the development of the epidemic, industry trends, consumer preferences, and fashion trends will change, and textile companies must actively change in product development and design, and the creative industry service center must follow up on the service model of the company in a timely manner and Guide. "Relevant person in charge of Creative Industry Service Center said.
Shaoxing Keqiao Haozhihuahua Textile Design Co., Ltd. is a base enterprise of creative industry service center. It is a one-stop enterprise that integrates flower design, fabric design and development, application of fabrics on garments, and garment design and development. Introduce 2000-3000 models of exclusive flower designs in this quarter. The official in charge revealed that the company is going to launch an online release show for the spring and summer of 2021. "Not long ago at Milan Fashion Week, Giorgio Armani walked the show through cloud live broadcast and increased consumer participation through the narrative of new scenes. I would like to try it, and now is the best time for brands to create fashion IP through digital. "
Make a pragmatic change and find a new way in difficulties
Thinking about the epidemic prevention and control, and answering the question with transformation and upgrading. Under special circumstances, Keqiao Textiles “forced” the momentum of active warfare, and set off a “fire” for the industry in the cold winter. Without breaking and standing, many "tool boxes" will be opened, and the market will give the most real test.
On March 15, the China Textile City International Fabrics Purchasing Center officially opened. On the opening day, a total of 1,680 business households entered, including 78 foreign trade companies in the foreign trade exclusive area on the fourth floor. The data shows that there were more than 4,000 people on the day, and the turnover exceeded 30 million. According to Xu Xiuyun, the person in charge of the market, in order to enhance the supporting services of the market, and aiming at the characteristics of non-production and sampling only for general foreign trade enterprises, the establishment of a foreign trade exclusive zone helps them seamlessly connect with market procurement and data interaction.
Opened against the trend, giving confidence to the entire Keqiao Textile. Xu Xiuyun introduced that, in addition to providing “one-to-one” services for business customers in the early one-on-one period with good decoration applications and business registration services, the market also introduced a series of preferential policies. Operating households have a door opening rate of more than 90% for one month. After evaluation, the property fee can be deducted and exempted for 3 months and an electricity fee of 300 yuan will be awarded. During the trial period, the market also provided lunch for business operators and buyers for free. In order to provide more convenient parking services, the market has two floors of underground parking lots and more than 1,500 parking spaces. "Merchants only need to pay attention to the public number of the" China Textile City International Fabric Purchasing Center "to enjoy market payment, self-help car search and market shopping guide services. This is the latest fabric shopping guide developed by the market, which will make it easier for merchants and operators to connect Unimpeded, as a new, high-efficiency, low-cost mobile marketing platform, it will become a booster for business operators to broaden sales. "Xu Xiuyun said.
It is worth mentioning that the Chaoshan Chamber of Commerce brought together nearly 100 member companies to join the China Textile City International Fabric Purchasing Center, and opened more than 100 stores in the first and fourth markets of the market. Chamber of Commerce President Xu Zhihong said, "The Chamber of Commerce is optimistic about the development potential of Keqiao, the industry is changing, and the development model of the physical market should also be innovative and changeable. Facilities, the presence of the group helps us to take advantage of our group. "
Looking at the time axis of market development, the fundamentals of the industry's long-term improvement have not changed. After this "war", Keqiao Textile has more confidence in sustainable development, and has the courage and ability to turn confrontation into active warfare. Get through the difficulties while seizing opportunities and seeking development. The facts also show us that when the development of the industry is in progress, when it is not completed, the changes are endless. In response to the changes, in the process of building an international textile capital in the new era, Keqiao will eventually move forward steadily and forge ahead in the war epidemic.
