A few days ago, General Secretary Xi Jinping ’s important speech when he participated in the discussion of the CPPCC National Committee of Economic Circles contained scientific thinking and a clear signal to inject strong confidence into the future development of the Chinese economy. To implement a series of important work arrangements, we must not only insist on deepening reforms consistently, but also use "acceleration" to hedge the adverse impacts to ensure that China's economy remains vigorous and inexhaustible.
As far as our textile industry is concerned, we are facing unprecedented changes in the situation, which can be described as internal and external troubles, and great pressures. How to maintain the competitiveness of our textile industry in this change, firmly grasp the market initiative, and win the new situation Victory, I think this is a question that every one of us in the textile industry is thinking about.
1. Judging the situation, keeping up with the situation, maintaining advantages, and taking the initiative.
In recent years, when our textile industry is stepping up the elimination of backward production capacity and accelerating industrial transfer, the international situation is suddenly changing. Our industry must not only face technical competition from many countries, but also face new trade policy barriers. Ten years ago, the test of the way and situation of joining the WTO, and the current Sino-US trade is a multiple test of policy and trade, and our textile industry as an industry with a relatively high degree of dependence on imports and exports can be described as a troublesome autumn. The problems that have gone are increasingly highlighted. So how can our industry play the cards well and regain the initiative?
From the current point of view, our textile industry has such problems as complete industrial chain, large scale, technological advantages, and quality advantages, but the short board is the lack of brand influence, low industrial added value, and the trade-off between development and environmental protection. The author believes that the domestic textile industry should regain the initiative, should deepen the cooperation of the industrial chain, give full play to technological advantages, build quality fast-moving brands, and recapture our domestic market, especially the downstream apparel market, in order to increase the overall added value of the industry. As much as possible to reduce foreign brands to use our production and sales, relying on brands alone to curb the phenomenon of the development of the entire industry.
Dialectically look at the current internal and external problems. From the perspective of the development of our country, we must stand by ourselves from the blockade, not to mention that our textile industry has its own hard iron, and our weaknesses are more In the soft power of product design, marketing and brand influence. For our industry, it is even more necessary for the deep cooperation of our industrial chain and stable quality to provide a strong guarantee for shaping our country's own brand. In this regard, we must learn from the automobile industry in our country.
Second, deepen reform, multi-point layout, run out of "acceleration" to resist external pressure.
General Secretary Xi Jinping pointed out: "We must regard meeting domestic demand as the starting point and goal of development, strive to open up all links of production, distribution, circulation and consumption, and gradually form a new development that takes the domestic major cycle as the main body and promotes the domestic and international double cycles. Pattern and foster new advantages for China to participate in international cooperation and competition under the new situation. "This is a strategic deployment based on scientific and rational judgment.
The impact of the epidemic and the impact of trade barriers have put our exports under unprecedented pressure. The industry is facing strong sales pressure. Many large enterprises are faced with the dilemma of losing orders or even having no single order to do because of trade barriers. This pressure is also unprecedented, but it also forces us to rethink our production and marketing situation. From the perspective of domestic sales alone, our domestic potential is also deep. With China's increased poverty alleviation, China's urban and rural consumption is gradually increasing, increasing the proportion of domestic sales, creating our textile industry "Xiaomi" Brand, domestic products should be strong. In the past few years, we accelerated the production capacity increase, and now we must accelerate the quality improvement and accelerate the marketing.
Although our textile industry is large and comprehensive in technology, it is always faced with the trade system and marketing structure of the world's major powers. Our textile and apparel industry needs to be bigger and stronger, to be a patriotic Chinese, and to love Chinese brands globally. This crisis is also the best opportunity for us to educate new machines and start a new game. This is also the mission entrusted to us by history.
