May 10, 2020 is the fourth Chinese brand day. In order to implement the strategic goal of "promoting the transformation of Chinese products to Chinese brands" proposed by General Secretary Jin Ping, China General Technology Group China Textile Research Institute Co., Ltd. (hereinafter referred to as "China Textile" Institute ”) According to the Group ’s“ raising brand strategy to the highest competitive strategy ”, it attaches great importance to brand building and promotion, and has formed the brand structure of the total brand of China Textile Institute + sub-brands of each subsidiary.
After more than 60 years of development, China Textile Academy has continuously improved its independent scientific and technological innovation capabilities in the national spirit and industry needs. It has become the largest comprehensive scientific research institute and textile high-tech industrial base in the textile industry. Gold signboard for technological innovation. At the same time, related subsidiaries under the four major industrial sectors of chemical fiber textile equipment manufacturing and engineering services, new textile materials, textile chemicals and biotechnology, testing and technical services have formed distinctive brand advantages in their subdivisions.
Polish the golden signboard of scientific research "national team"
As the “national team” of scientific research in the textile industry, China Textile Institute started from the overall situation in this sudden new pneumonia epidemic, from the production of protective clothing fabrics and industrial chain integration to the development of medical equipment, protective materials and consumer product innovation The six aspects of research and development, inspection and control are to efficiently implement the central security directives and actively implement the social responsibility and mission of central enterprises with practical actions. Its outstanding performance was commended by the State Council in response to the new coronavirus pneumonia joint prevention and control mechanism (medical material security group). The "Reusable Medical Protective Clothing" group standard and the "Reusable Daily Protective Mask" group standard have now been released. As the first drafting unit, China Textile Research Institute has provided technical support for the rational use of important protective materials.
In recent years, each secondary company of the China Textile Institute has actively responded to the requirements of brand building. Based on independent technological innovation, it has vigorously promoted the construction of the entire industry chain brand and the enhancement of brand value. During the fight against the epidemic, it has highlighted the role of central enterprises and created a brand matrix.
China Textile Green Fiber Co., Ltd. closely combined with the needs of epidemic prevention and control, developed and produced a special fiber for medical protective clothing, medical masks and other fields-Green Fiber ®-Wessel, and actively docked with downstream production companies to successfully develop 75% Medical alcohol disinfection wipes, while actively promoting offline sales, also rushed to land on Jingdong Mall and other e-commerce platforms. In addition, the company is actively developing, manufacturing, and promoting other new terminal products such as medical masks, isolation suits, and bedding.
Since the epidemic, Zhongli Machinery Co., Ltd. of the China Textile Research Institute has fully developed and produced medical equipment in urgent need: a total of 74 protective clothing beading machines, 57 flat mask machines, 8 high-end medical N95 mask machines, and a complete production line of melt-blown non-woven fabrics Orders continue to be delivered to customers one after another. It took 9 days to realize the first successful mechatronics commissioning car for medical protective clothing beading machine. In 18 days, the first fully automatic plane mask machine was successfully rolled off the assembly line, and played in Italy to assist the global anti-epidemic.
