In the boiling cold winter concept and the return of Indian orders, this year's double 11 in the crazy textile market is expected.
This year's double 11 platforms have given enough subsidies, and tmall platform alone will bring 30 billion yuan of cash subsidies, twice the size of last year. Subsidies and other Kwai / tiktok subsidies have been reduced, and the subsidy threshold for Taobao / Tmall has dropped from 400-50 in 19 to 300-40 this year. Jingdong subsidies have been upgraded to 300-40 from the top 30, and the New Super Pet Festival has been 100-10 full time this year, and the dividend is being handed out by millions of dollars.
It should also be noted that the "double 11" announced by tmall this year started the pre-sale in advance on October 21. November 1-3 is the first wave, and November 11 is the second wave. This means that this year's double 11 is three days more than in previous years, and consumers can pay the balance of pre-sale goods on November 1 and receive the goods 10 days in advance.
The extension of time and the advance of receiving goods will undoubtedly further expand the enthusiasm of consumption.
Up to now, taipingniao, rolai life, fuana announced three quarterly reports, the performance exceeded previous expectations. Net profit of taipingniao reached 160% in the third quarter.
The textile market has been turbulent
Compared with the first half of the year, this scene is like a double sky of ice and fire. On the one hand, in the second half of the year, a large number of textile and garment orders were transferred from abroad to China.
Affected by the epidemic, many textile and garment enterprises in India, Pakistan and other countries are unable to guarantee normal delivery. In order to ensure continuous supply, European and American retailers transfer a large number of orders to China.
According to public data, in August, China's textile exports amounted to US $14.72 billion, up 47% year-on-year; and clothing exports were US $16.21 billion, up 3.2% year-on-year, achieving the first positive monthly growth in the year. Secondly, the steady recovery of domestic economy has led to the growth of demand and the arrival of the traditional "golden nine silver ten" consumption peak season, which has also stimulated the consumption of textile and clothing.
However, Wu Gang said that the surge in foreign textile and garment orders mainly came from economically developed regions such as Europe and the United States, while the growth in the Middle East and Africa was not obvious.
The rapid increase of orders in the short term has also brought new troubles to textile and garment enterprises -- the prices of dyes, cotton, polyester and other raw materials in the upstream have skyrocketed, and it is difficult to find a single product.
"In the first half of the year, because the market downturn, upstream enterprises are controlling inventory." Wu Gang said that after the rapid growth of clothing production, yarn and other raw materials were in short supply, the price increased by about 10%, and the delivery date was uncertain. In the past, the yarn could be delivered in two or three days after payment; now, it may not be able to arrive after half a month. Wu Gang said frankly that he has been engaged in the textile industry for more than 20 years and has not encountered such a situation for ten years. "In 2010, the superposition of multiple factors at home and abroad, raw material prices skyrocketed, leading to many clothing enterprises overburdened. At present, the increase of raw materials by 10% is still within the normal range, which will not have a great impact on the follow-up development of the industry. "
